Throughout my career, working with world-class organizations with multi-billion dollar exits reinforced one concept:businesses are nuanced, and the most successful ones solve complex problems in the simplest ways. The core of Zortal DNA is problem-solving - our mission remains to enable traders to solve these complex problems simply. As the operating system for traders, we handle all the backoffice complexities so that the business owners can focus on the most valuable problems to maximize their profits.

Having seen decades-old businesses in my family with archaic processes facing challenges to keep up with the global standards, I felt there had to be a better way of doing business. Zortal is exactly that, we exist because there is just so obviously a better way of doing business while spending less and making more. We enable business owners the freedom to employ these solutions and do what is best for themselves and for their businesses. At the core, we are not vendors but partners as we go through solving problems in real time with our partners. The technology, control tower and our analytics help business owners combine their better judgment and make the best decisions.